Corona: Multinational Powerhouse in Home and Construction

Corona, a leading multinational in home and construction products, faced significant challenges in their kitchen design and sales operations across the USA, Mexico, Brazil, and Colombia. Prontto's comprehensive services transformed their processes, leading to enhanced efficiency and quality.

Background

Corona’s vast operations required a cohesive strategy to manage its kitchen design and sales across multiple stores. With over 40 stores in Colombia, the company struggled with maintaining consistency and high standards in their design output.

Challenges

High Employee Turnover: Frequent turnover of kitchen designers disrupted operations and led to inconsistencies in quality.

Errors in Installations: Technical drawing errors resulted in faulty installations and increased warranty claims.

Low Design Output Volume: An immense volume of quote requests was met with insufficient design output.

Pandemic Impact: Post-pandemic, there was an 80% reduction in kitchen sales.

Poor Design Quality: In-store kitchen designers often lacked aesthetic criteria, leading to unattractive designs.

Operational Difficulties: Managing and standardizing operations across 40 stores without a unified system was challenging.

Linear Sales Process: Designers' dual role in sales and design creation impeded continuous new client generation.

Prontto Stepped In

Prontto addressed these challenges with a suite of specialized services:

3D Product Rendering Services: Our high-quality renderings standardized visual presentations, enhancing design appeal and consistency across all locations and ensured timely delivery of designs, meeting the high volume of quote requests. Their interior designers could now focus in providing aesthetically pleasing and functional designs, elevating the quality of Corona’s kitchen offerings.

CAD Drawings: We produced accurate technical drawings, reducing installation errors and warranty claims.

Architectural Subscription: Our subscription service offered continuous support, allowing Corona to access skilled professionals without the need for extensive in-house training.

Through Our Partnership They Achieved:

Enhanced Efficiency: Sales associates now focus solely on client opportunities, quality design and relationships, while Prontto manages proposal development and technical drawings.

Improved Design Quality: Unified, high-quality designs increased customer satisfaction and reduced warranty claims.

Increased Sales: With the linear process eliminated, designers could pursue more sales opportunities, leading to a recovery in kitchen sales post-pandemic.

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Prontto’s collaboration with Corona has revolutionized their kitchen design and sales operations, ensuring high standards and operational efficiency across multiple countries. Our services have enabled Corona to maintain a strong market presence and focus on growth.

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We invite you to explore our pricing and discover how Prontto can support your business.